The international bestseller that shows leaders
How to turn good intentions into great performance
Change by announcement, slogan, or decree is doomed to fail. Change-friendly Leadership shows you how to engage the heads, hearts, and hopes of the people your change depends on.
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Why 70% of change initiatives fail
Most leaders know what needs to change.
The hard part is getting people to embrace it. Sound familiar?
- The initiative launched with energy, then quietly stalled
- People nodded in the meeting, then went back to old habits
- Resistance showed up where you least expected it
- You found yourself wondering, "We have a solid plan. Why isn't it working?"
Change succeeds when your people are truly on board
Dr. Duncan calls it the Friendly Factor, and it’s the foundation of this book.
In Change-friendly Leadership, Dr. Rodger Dean Duncan gives you a field-tested framework for leading change that people willingly embrace instead of quietly resist. You’ll learn how to:
- Engage people's heads, hearts, and hopes instead of relying on executive decree
- Address the real reasons people resist change
- Communicate so people know exactly what to do next
- Handle tough issues, tough people, and tough changes
- Create a can-do culture that makes the next change easier
What experts are saying
This is a truly splendid book … highly relevant, tremendously insightful, remarkably accessible.
Stephen M.R. Covey
Bestselling author of The Speed of Trust and Trust & Inspire
Change-friendly Leadership is profoundly practical in its approach to the most common challenges associated with change.
Sally Helgesen
Bestselling author of How Women Rise, cited in Forbes as the world’s premier expert on women’s leadership
Change-friendly Leadership shows how to reduce resistance and build the engagement, trust, and collaboration necessary to make change stick. It’s a master class in character-driven behaviors.
Ram Charan
Advisor to corporate boards and CEOs
When your leadership gets stuck, read this book and follow its guidance. You’ll get the positive results you and your team really need.
Dorie Clark
Wall Street Journal bestselling author of The Long Game
By implementing the practical, proven ideas and strategies in Change-friendly Leadership, you will save yourself enormous amounts of time in getting more, better, and faster results with people than you ever thought possible.
Brian Tracy
Bestselling author of Eat That Frog! and Maximum Achievement
Rodger provides a user-friendly guide for employing timeless principles to influence people in a world of constant transition. This is one of the best books I’ve read in many years.
Jack Canfield
Co-creator of Chicken Soup for the Soul, bestselling author of The Success Principles
An eloquent manifesto and practical guide for anyone who strives to create a high-performance workplace.
Johnny C. Taylor Jr.
President of SHRM
I find myself drawn to books which offer enlightened thinking on leadership … and can be put to work on Monday morning. This is one of those books.
Douglas Conant
Retired president & CEO of Campbell Soup Company, bestselling author of Touch Points
It’s a work of optimism, compassion, and encouragement in a time when so much of what we hear about change is pessimistic. It’s the kind of book you can put to use immediately. So, do it!
Jim Kouzes
Co-author of The Leadership Challenge
Get out your highlighter and prepare to take notes. This book is a rare gem: entertaining, relevant, educational, and immensely practical.
Marshall Goldsmith
Author of multiple New York Times bestselling books
Meet Dr. Rodger Dean Duncan
Dr. Duncan has spent his career helping leaders manage change, from cabinet officials in two White House administrations to senior executives at some of the world’s most prominent companies. He earned his PhD at Purdue University, and his Forbes columns on leadership reach a global audience of more than 125 million. Stephen R. Covey called his work on leadership “brilliantly insightful.”
Questions you might have
Who is this book for?
Leaders, managers, and change agents at any level who are responsible for helping people adopt something new.
Is it theory-heavy?
No. It’s full of stories, specific processes, and self-assessments you can put to work immediately.
Can I order copies for my whole team?
Yes. Bulk orders are available for teams and organizations. Email hello@leadershop.net to arrange yours.
Can I hire Dr. Duncan to coach my team?
Yes. Dr. Duncan coaches leaders and teams using the same framework taught in the book. Learn more at leadershop.net/change-friendly-coaching.
Can I hire Dr. Duncan to speak to my organization?
Yes. Dr. Duncan is available for keynotes, both in person and virtual. Email hello@leadershop.net to start the conversation.
What formats are available?
Paperback, Kindle, and audiobook narrated by Dr. Duncan himself.
