Transform Good Intentions Into Great Performance


$3,615 Value

 ONLY $1,495

What’s Included In Your Plan…

Industry Leaders Rely on Change-friendly Leadership

“Rodger deeply understands the change process. This gives him an insightful perspective into how to solve it, i.e., ‘how to engage people’s heads, hearts, and hopes.’ Rodger has created a user-friendly guide to help buffer the shock wave that often accompanies change.”

Change-friendly Leadership is both an eloquent manifesto and a practical guide for anyone who strives to create a high-performance workplace.”

“With brilliant clarity, Rodger shows how to employ timeless principles to influence people in a world of constant transition. One of the best books I’ve read in many years.”

“Succinct and accessible, Change-friendly Leadership is literally packed with wisdom. Rodger makes it easier to be a change-friendly leader because he’s the friend who guides you along the way.”

“Get out your highlighter and prepare to take notes. This book is a rare gem: entertaining, relevant, educational, and immensely practical.”

Change-friendly Leadership is profoundly practical in its approach to the most common challenges associated with change. Rodger provides tools we can all use to simplify human interactions. This makes us more likely to get great results—in relationships, teams, and across our organizations.”

Change-friendly Leadership is a powerful and convincing affirmation that effective leadership is not about title or position, but about values-based person-to-person behaviors.”

“With wisdom and insight, Change-friendly Leadership brings home the simple truth that people are as important as results.”


We are confident you will be delighted with both the quality and volume of content you will receive when subscribing to the Change-friendly bundle of personal development assets. Nevertheless, we offer a 30-Day Money Back Satisfaction Guarantee. If you are not 100% satisfied within that timeframe, we will refund your full investment. If for any reason you wish to cancel, please contact our customer support team at

Common Questions

For more than 40 years, CFL has been used successfully in a wide range of organizations. It’s simpler and more user-friendly than other change management approaches, and focuses on addressing the heads, hearts, and hopes of people throughout the organization. It breaks down resistance and helps create “cascading sponsorship” for needed change. 

Immediately upon your purchase, you will receive a welcome email with links to download the audio version of the CHANGE-friendly LEADERSHIP book and to access the online training course.

Within seven days you will begin receiving the 52 weekly editions of The Duncan Report and the first of 12 monthly eBook editions of LeaderSHOP. You will also begin receiving the 12 Pro Tip Video Tutorials at the rate of one per month. The six MasterMind Video Discussions will be delivered at the rate of one every 60 days.

Research shows that retention—and use—of educational material dramatically increases when the content is consumed over time. Consider this metaphor: It might be more convenient to eat all of a week’s worth of fruits and vegetables on Saturday morning. But your body will derive much more benefit if you consume all those nutrients over a period of time. 

The course has 15 modules and is loaded with instructional videos, a 200-page Participant Guide, lots of application exercises, various assessment tools, and many other items to boost your learning. To get the most from the course, you should expect to invest 15 to 20 hours in your learning. (Hint: your learning will increase exponentially if some of your work colleagues also sign up to participate. Group rates are available.)

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Join the hundreds of others who have transformed their businesses & life through Change-friendly Leadership! 

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